Using AI for Marketing & Sales Professionals

Unlock the power of AI to enhance your productivity, streamline marketing strategies, and boost sales performance.

  • Do you need a clear, step-by-step SEO strategy to effortlessly increase your website traffic?

  • Are you interested in leveraging AI-powered tools for efficient content planning across blogs, social media, and presentations?

  • Would you like to master the HIVE Framework to create content that truly converts?

  • Are you seeking AI-driven techniques for effective sales conversations and handling objections?

  • Do you want to learn LinkedIn strategies to close more deals and expand your professional network?

If so, then Using AI for Marketing & Sales Professionals course will help you.

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AT A GLANCE

Audience

The “Using AI for Marketing & Sales Professionals” course is designed for individuals aiming to integrate artificial intelligence (AI) into their marketing and sales strategies. It caters to both beginners and those with intermediate knowledge of AI, providing insights into how AI can enhance customer engagement, streamline sales pitches, and drive revenue growth.

Before the course commences, participants are required to set up accounts with Microsoft Copilot, OpenAI ChatGPT, Gamma AI, and CapCut to engage in hands-on exercises. Please ensure you have access to (most) of these platforms prior to the training session.

Format

  • 3 hours, instructor-led virtual classroom session plus 1:2:1 coaching

What’s Included

  • Comprehensive course materials and resources
  • Hands-on exercises with AI-powered tools
  • Practical strategies to enhance your productivity, streamline marketing strategies, and boost sales performance.

Take Your Sales & Marketing Strategies to the Next Level

Discover how AI can revolutionize your sales and marketing workflow – saving you hours of work, increasing engagement and driving revenue. This workshop  is designed for marketers and sales professionals wo want to automate repetitive tasks, improve outreach, and generate high-quality leads with AI-driven strategies.

This course will help you:

  • SEO & Customer Avatar – Pinpoint your ideal audience & created a targeted SEO Strategy
  • AI-Drive Content Strategy – Generate and schedule high-impact content with ease
  • HIVE Framework for Engagement – Craft compelling scripts, social media posts and handle objections
  • Leverage tools like ChatGPT and Gamma to improve design consistency, and enhance storytelling.
  • Sales Talk Tracks & Linked In Growth – Automate Outreach, optimize LinkedIn and boost conversions
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What you will learn

Understanding AI Fundamentals

Grasp core AI concepts including machine learning, natural language processing and how tools like ChatGPT & Copilot work to assist humans by understanding language requests. Key techniques like prompt engineering are covered to optimize results.

Automate and Personalize Sales Outreach

Integrating ChatGPT into sales outreach enables professionals to automate tasks such as lead generation, appointment scheduling, and follow-up communications, while still delivering personalized content. This approach enhances efficiency, improves engagement, and increases the likelihood of successful conversions.

Cut Content Creation Time in Half

Integrating ChatGPT and Gamma can significantly reduce content creation time by automating both writing and design processes.  This synergy allows for efficient production of high-quality materials, enabling professionals to focus more on strategic and creative aspects of their work.

Future-Proofing Your Skillset

By exploring AI-powered tools for enhancing sales & marketing strategies, learners future-proof their skills and gain a competitive edge. Understand how AI-driven content creation and automation can drive personal, team, and organizational success as AI adoption accelerates across industries.

Upcoming Public Courses

If you want to sample our courses, you can join the public ones with one or two colleagues from your organisation. These public courses are available to book now.  However, we recommend that the best way to learn is with courses that are tailored for you and your co-workers, because learning in groups is proven to be more effective. For large groups or teams, we recommend that you contact us to arrange a course that suits your needs and availability.

Public Courses available in December 2025–November 2026

  • There are no events scheduled during these dates.